Simply deploying SPM and Spiff is not the same as enabling your organization to successfully use it. Deployment is only the beginning. Enablement is the key to success. The highest ROI from enablement comes from behavior change. And changing behaviors requires a focus on changing people. Sales planning creates direction. Compensation reinforces priorities. Technology enables scale. Enablement connects them all, helping organizations realize the full value of their investments

In large data Spiff implementations, the companies that succeed are not always the ones with the cleanest data. They are the ones where everyone understands the data clearly.