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Sales Planning Enablement: The Missing Link Between Strategy and Seller Execution
Simply deploying SPM and Spiff is not the same as enabling your organization to successfully use it. Deployment is only the beginning. Enablement is the key to success. The highest ROI from enablement comes from behavior change. And changing behaviors requires a focus on changing people.
Sales planning creates direction. Compensation reinforces priorities. Technology enables scale. Enablement connects them all, helping organizations realize the full value of their investments
Elizabeth Miller
Aug 203 min read
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